Those of you of a certain age may recall that ‘Don’t Believe The Hype’ is a half-remembered rap song from some years ago. At that time I was still working in my previous life of advertising and design. It’s a strange industry – obviously it makes its money from clients who have products and services they wish to sell to particular groups of people – and advertising agencies are as much a mainstream business as the clients they work on behalf of. Yet, the creative studios in which I spent many years were populated by very ‘alternative’ people who thought, bought and behaved very differently to the consumers they by and large were employed to influence. I felt quite comfortable there for a long time, but I look back with a certain discomfort on that world now.
Advertising is extremely influential in the highly lucrative and extremely competitive food and drinks industry (although I have never worked on campaigns in those sectors). Think how we have been persuaded to ‘go to work on an egg’, or that British Beef, New Zealand (and more recently Welsh) lamb and Danish bacon are somehow better than other counterparts. More recently, food and especially snack food, advertising aimed at children has become a hotly debated political issue. Jamie Oliver is a vociferous campaigner for a 9pm watershed for such advertising as are former Prime Minister Gordon Brown and former Health Secretary Alan Johnson. Yet little has changed. Major food brands have continued to target children with junk food products that dazzle young eyes and create a sense that such products are a normal part of everyday diet.
You know what’s coming now, so here are a few facts for you. Current legislation states that advertising for high-fat, salty, sugary (HFSS) foods cannot be broadcast during ‘children’s TV’ programming. A somewhat worthless piece of legislation given that research from the consumer magazine Which? shows that 18 out of 20 programmes watched by children under 16 aren’t covered by this legislation. Ever sat through the X-Factor ad breaks? Britain consumes 51% of all the crisps and savoury snacks eaten in Europe according to Joanna Blythman in her book, Bad Food Britain: How a nation ruined its appetite. Research from the Compass consumer group says that 70% of 3-year olds recognise the McDonalds golden arches logo, but don’t yet know their own surname.
The simple facts are that heavy, rotational advertising of low grade, cheaply produced foods that contain addictive (yes, addictive) levels of fat, salt, sugar and other laboratory produced flavour enhancers undermines the efforts of parents to maintain a balanced, healthy diet for their children. The basic restrictions on advertising high fat, additive laced foods have only this year been extended to other media types. Here’s Ian Wright, director general of the Food and Drink Federation, "Two years ago, FDF announced its backing for major changes to the way food and drink is advertised, based on our belief that non-broadcasting advertising rules should be in line with the strict rules already in place for TV. HFSS food and drink ads have long been banned on children's TV, with under-16s today seeing far fewer of these ads than in recent years. As young people move away from traditional media towards new and social media, we feel it's important that ad rules keep up with this change."
Yet campaigns to limit the impact on children of exposure to horrendously unhealthy products is continuously scuppered by both the food and the advertising industries. The aforementioned Food and Drink Federation suggests, 'Foods high in fat, salt and/or sugar are not harmful per se. Fat, salt and carbohydrates are essential macro-nutrients. It is the balance of them that is important. All foods can fit into a balanced diet, which involves appropriate intake of all nutrients over a period of days.' In other words, junk foods fit with a balanced diet as long as you hardly ever eat them. What utter rubbish.
You already know my views on what may constitute a balanced diet – but common sense tells me that if that balanced diet is balanced with junk foods, the diet is no longer balanced. Inevitably, junk foods are also, by default, replacing component parts of that balanced diet. Seems pretty obvious to me. I’m actually sure that it’s pretty obvious to most people if they stop and think about it for a moment. Of course a little occasional naughtiness is not the end of the world, but it’s not that occasional any more is it?
I know very well how powerful advertising is. I also know that promoting the relative features of one product in order to make it seem superior to another have long since ceased to be the only factor in campaigns. The persuasive images and messages used in contemporary advertising are designed to change behaviour and the way people think. As a result, consumers have convinced themselves that they have no time to prepare healthy food from scratch any longer. Just as dangerously, unhealthy, damaging food products are normalised, becoming part of daily diet. In the worst cases, junk food is the daily diet. Poor quality foods are cheap to make (therefore desirable commodities for brands to sell) and also retail shockingly cheaply. It frightens me to think that an enormous bag containing 18 or more packets of salty, sugary, fatty crisps each containing upwards of 350 calories per individual pack can be bought more cheaply than a bag of real potatoes sufficient to feed a family. Make sense of that if you can.
This advertising stuff works, and it works very well indeed. In
the UK consumers are continually exposed to messages about the dangers of high
fat, salty and sugary foods. They know there is a spiralling obesity crisis in
the UK; they know that instances of diabetes and even strokes are increasing,
yet they take virtually no notice whatsoever. UK consumers are completely and
utterly under the spell of the appallingly dangerous foods peddled by
supermarkets and fast food chains alike. The UK is addicted to junk, quite
literally, and can’t stop and needs help fast. Here are some final closing
facts which confirm that whilst advertising is increasing the profits of junk
food producers and high street fast food chains, the health message is
consistently failing to be recognised. Money and political will are of course
at the root of this. Cheltenham town centre is rapidly becoming a giant sized
food hall. Some of its restaurants and cafés are exceptional in their quality
and approach; many, sadly are not. Many caring, independent businesses have
been sidelined and crushed by the global chains the town (and many other towns)
encourages gleefully. So…
According to the Prevention Institute:
Not content with killing our planet in the pursuit of fast, junk food we seem also quite happy to kill ourselves too.
Watch what you eat!
Andy.
She has shown you some amazing things in your time. Mothering Sunday is coming up soon - it's Sunday 11 March. If your mum is still around, make a fuss of her!
If things go as nature intends, you will outlive her and then you will look back and wonder if you ever did enough to show her your gratitude and appreciation for everything she's done for you and your family.
I thought that the tradition of Mothering Sunday started in England when girls who worked away from home would get time off to go home to visit their mothers, and usually took a bunch of flowers. I looked online for further history and found this..
'Mother’s Day is a day to celebrate mothers and all mother figures such as grandmothers, stepmothers and mothers-in-law and everything that they do. A special effort is made on this day when children or daughters and sons-in-law buy cards, flowers or gifts for their mothers.
The origins of Mother’s Day date back to the ancient Greek times, but the way in which we celebrate it today began in America in 1908. The ancient Greeks dedicated an annual spring festival to maternal goddesses, and ancient Romans also celebrated a spring festival called Hilaria which was for a mother goddess called Cybele.
More recent origins of Mothering Sunday date back to the 1600s in England when it was held on the fourth Sunday of Lent. Some stories say that people would return to their mother church, the church that they were baptized in or attended services in when they were children. and this would bring together communities who hadn’t seen each other for a while. Other stories say that this date was to honour mothers. A prayer service was also held in church for the Virgin Mary and children would bring gifts and flowers to pay tribute to their mothers.
This day had almost died out completely by the 19th century.
After this, in America the idea of an official celebration for all mothers came in 1872 from Julia Ward Howe, an activist, writer and poet. She suggested that June 2 should be annually celebrated as Mother’s Day and should be a day dedicated to peace. Julia also delivered a passionate appeal to women in 1870 in Boston and urged them to rise against war, and she initiated a Mothers’ Peace Day service on the second Sunday in June and annually held the meeting for a couple of years. The writer worked hard to have Mother’s Day declared as an official holiday, but it was later replaced by the holiday now celebrated in May in America.
Anna Jarvis is recognised as the woman who invented Mother’s Day in America after she held a memorial for her mother in West Virginia in 1908. Her mother had previously expressed how much she wanted to have a mother’s day and Anna wanted to fulfil this for her. Anna held the ceremony for her mother and sent carnations to the church service for this as they were her mother’s favourite flower. After this, she and her supporters sent letters to those high up in positions of power and asked for an official holiday to honour mothers.
Eventually in 1911, Mother’s Day was celebrated in almost every state and on 8 May 1914, President Woodrow Wilson signed a joint resolution document that confirmed every second Sunday in May as Mother’s Day. Today in the UK, Mothering Sunday and Mother’s Day have merged and it is celebrated on the second Sunday of Lent which usually falls in either March or early April.'
So there you go. That's everything I know about Mothering Sunday. Do you call it Mothering Sunday or Mother's Day - and if you call it Mother's Day where do you think the apostrophe should go - is it for mothers in general, or one mother's day?! I think it would be Mothers' Day.
This mini blog was written in sunny Devon, where my 3 school friends and I took some of our kids (the nicest ones) for the half term break. We were lucky enough to borrow a beautiful cottage big enough for all of us to stay in, right on the beach.
Whatsapp Revived Our Relationship
The 4 of us met on the first day of sixth form at Pate's Grammar School in 1986. We clicked immediately and became inseparable. During lessons we constantly wrote notes to each other and when the odd wiley teacher would intercept and read them, we devised a way of getting round this by passing around an innocent school exercise book we called The Blue Book, shortened to just 'Bloob'. We also had a whole code, so that if anything very private did fall into the wrong hands, they wouldn't be able to work out what it said. Over the 2 years of sixth form we got through a few Bloobs, and they contained every detail of our lives, woes and loves and lots of silly stuff, sometimes even actual food such as a splodge of brie (pretty oily and smelly!) or a slice of satsuma.
Anyway over the years, time and distance came between us. We went off to various places and had seperate lives. Karen moved to Hong Kong. Gaby relocated to Devon, Libbi to London and then Surrey, and me to London and then back to Cheltenham. We never lost touch, but speaking, meeting and writing to each became pretty irregular.
People often point out the negatives of social media and technology and yes there are many, however Whatsapp truly revived our relationship with our online 'Bloob'. There is not a day that goes by that the four of us don't write messages to each other. We are all parents with responsibilities, but having the ability to share problems and emotions but mostly just nonsense and hilarity, we are able to experience the fun we had when we were 17 and 18 all over again.
After being seperated from Karen for twenty years we are again reunited and quality time together is back on! Thirty year old relationships are pretty wonderful!
I hope we can take a photo like this every few years now.
Spoilt Generation
As the parent of a soon to be teenager, I'm reading a few books to help be better equipped to cope! I've read 'Get Out of My Life, But First Take Me and Alex Into Town', which has been quite reassuring to know that some behaviour is not unusual. Now I have moved onto 'The Spoilt Generation' and hope that too helps me deal with some challenges. The battle of wills is in full flow.
We are are part of a 'blended' family and working through the extra teething problems that brings. My partner prefers less internet for kids and more activity, and he's totally right, but I'm too soft on my son so it leads to a lot of 'good cop, bad cop' scenarios which are not fair on anyone concerned.
We are all committed to make more effort, to learn to compromise where necessary. It's time for me to absorb lots of well-researched advice from expert authors (as well as my Bloobs!) and put it into practise. If you have views on this subject and would like to discuss online, you're welcome to join my Facebook group ' iwork4u lifestyle & wellbeing group ' and have your say.
So, my overview below comes with an appropriate caveat that a) it’s more focused on GDPR for employers and b) be warned that of course it’s not a substitute for seeking specialist legal advice.
Right; let’s start at the beginning. GDPR stands for the General Data Protection Regulation. If you’ve not yet heard of it then you have either been going about your day with your head in the sand, or somewhere else… anyway, long story short is that it replaces the current Data Protection Act (DPA) and it’s a BIG deal. It’s EU law that will come into force automatically on 25 May 2018 and when we leave the EU, it will be incorporated into UK law, supplemented by the Data Protection Bill which will be published by the Government. It applies to all personal data, so if any data identifies a living person, that data will be governed by the GDPR. This could be someone’s name or email address, their bank details or their medical records.
When can you process personal data?
Having an employee’s consent is unlikely to be an adequate legal basis for processing their data. One of the reasons employers can use is for the ‘proper performance of a contract’. For example, processing personal data is often essential for an employment contract, (to pay their salary). In most cases, this will be sufficient. Other reasons are:
As an employer, you will need to consider what information you collect for employees, job applicants (successful and unsuccessful) and contractors (if applicable). How you collect it, where’s it kept, how long you retain it for – and then how you delete this data after the retention period.
Therefore, one of the first things you’ll need to do is conduct a HR personal data audit, determining the legal grounds for processing each category of employee personal data. If you process special categories of personal data or criminal records data, then you’ll need to do the same exercise for this data.
Then review your privacy notice and update in line with the GDPR:
Here's an example of a privacy notice – what do you think of it? What about the boxes at the bottom, would they comply with GDPR? The answer is NO, they wouldn’t! They’re opt out, and remember that under the GDPR you can only use opt-in.
A nut roast is of course the default for a vegan or vegetarian Christmas dinner. Does it really have to be that somewhat dried up slab of something like softened chip board? No, of course it doesn’t. This set of Christmas dinner suggestions are bursting with colour, vibrancy, protein and nutritional punch. At the same time, you will not be asking for seconds, I guarantee it. Neither will you be reaching for the mince pies by the time the Queen has said her Christmas day piece. You will be, to be frank, stuffed!
So, there’s a few ingredients in here you probably won’t have in stock everyday, but hey it’s Christmas right?
To serve 4-6 people
For the nut loaf:
Method
1. Cook the red lentils in plenty of boiling water for 15 minutes until soft, drain with a mesh sieve.
2. Heat the reserved oil from the sun-dried tomatoes in a sauté pan and cook the onions for 5 minutes until they just brown. Add all the other ingredients except the dried herbs and spices and stir well to combine. Add the dried herbs, spices and salt and pepper.
3. Line a large loaf tin (approximately20cm x 10cm) with baking paper. Spoon the mixture into the tin and spread evenly with the back of a fork. Bake in the oven at 180 degrees, gas mark 4 for around 55 minutes. Test by inserting sharp knife or skewer, which should come out clean when the loaf is cooked. Allow to rest for 5 minutes before turning the loaf out and slicing.
Loaf topping:
This can be prepared in advance, reheated and added to the top of the loaf after baking.
Method
1. Pop the sweet potato in the oven with the nut roast and bake for 30-35 minutes in its skin until soft.
2. Sauté the mushrooms in a cooking oil of your choice for around 5 minutes until they brown, turn of the heat and toss in the spinach until it wilts staring together with the mushrooms at the same time. Scape the cooked potato into the pan, mashing with the spatula as you go. Add the lemon juice, black pepper and nutmeg and stir to combine. Spread the mixture in a thick layer onto the nut loaf and decorate with the cranberries, walnuts pomegranate and half the roughly chopped parsley.
3. Arrange the topped nut loaf on a warmed serving platter and surround with roasted vegetables (carrots, parsnips, squashes, potatoes, celeriac, swede even a few cherry tomatoes etc.) and your winter greens – broccoli, purple sprout tops, sprouts, black kale (cavalo nero), fine green beans etc. and serve with a jug of rich onion and red wine gravy. Toss the remains parsley over the vegetables.
Bon appetit!